Consider this: You need a catchy name for your new business or your friends business and you are thinking about it for days and not able to finalize anything. What would you do???

Being a Branding Student and Marketing Professional, I’d suggest you to hire a Branding Firm or consider these tips for making the right selection:

Easy to Pronounce

Your Company name should be easy to remember and easy to pronounce for your prospective clients. This can be achieved by selecting a name with less syllables.

Something Meaningful

Your Company name should connect your product and your overall company environment/Industry. For Example, a company name should be feminine for a beauty company targeting women.

Competitive Names

Try to Create a Differentiate your company name from your competitors and other players in your market. Analyze them and don’t copy them.

Go International

Unless your product is only for local market, Always think global. Localize name can hinder you in the long run from achieving your goals and progress.

Avoid Law issues:

Always tray to avoid law suits unless you want to gain some fame and free publicity in local news.

Branding Professionals:

There are many naming and branding agencies who can help you in finding the perfect brand name for your company and product. It’s best to ask them for help if you really want to grow your business.

So you want to outsource your SEO and web promotion related tasks but couldn’t find effective channel or right person who can understand your needs?? Let me help you in your search:

Check Portfolio

The first step in your search for outsourcing is finding a reputable company who can do work for you at reasonable price and provide you quality. Ask them for there portfolio and there accomplished tasks before assigning any task.

Talk on Phone

This is very necessary because in future you may need to talk to him and it’s better to verify and discuss about business on phone in start of your contract.

Develop Relationship

Stay connected with them on Phone, Chat and Email. Send them cards on there festivals and Birthdays. Stay connected with them on social networks too.

Appreciate

Dont always discourage them on there mistakes. Try to appreciate them on completion of task assigned.

Outsourcing Location.

Location is very important. India is the most preferred place for most of the people but you have to consider companies from Pakistan, Bangladesh, Sri Lanka and Philippines. This is not Because I’m from Pakistan but because I know Pakistan is much cheaper as compare to India.

Bonus and Rewards

Offer them bonuses and rewards. This will make them more loyal to you and encourage them to work harder for you.

Always Check the Progress

In the end you are the person who are tracking the progress. Don’t delegate this task to any outsourcing person.

Ask for opinion

About you, Your jobs and your Payment. Consider it as feedback and try to improve your relationship with them.

Ali R. Khan

Branding: Six Ways To Get Perfect Brand Name for your Business