Ali R. Khan

Marketing Scene in Pakistan

From Mobile phone packages ads to bikes and even banks ads, a beautiful model is all we need in Pakistan to launch a new marketing campaign. There is no need of creative ads to grab more attentions of the customers. All you need is the face of top female Pakistani or (indian) model for your whole marketing campaign.

I’m not saying that Pakistani ad companies are not creative or incompetent, The point that I want to make is Pakistani marketing scene is dominated by the non-professionals and armatures, Who are not aware of modern marketing practices or Pakistani people like this kinds of ads and understanding a creative ad is very hard for them because more then 60 percent people in Pakistan are living in rural areas and half of the population is illiterate.

But Still, Does it make sense to use Female models without any reason? I mean, check the quality of above posted ads and you’ll realize that they are poor in quality and sense less but still, companies are doing good with them.

Take the example of Ufone, Which is the most popular Pakistani cell phone company. There ads contain humour and fun element, at least they are doing something different then the crowd (at least in the marketing department).

Final Words:

Pakistan is the country where audience like descriptive and detailed ads similar to Colgate ads and market is not ready for creative ads.

Branding: Six Ways To Get Perfect Brand Name for your Business

Consider this: You need a catchy name for your new business or your friends business and you are thinking about it for days and not able to finalize anything. What would you do???

Being a Branding Student and Marketing Professional, I’d suggest you to hire a Branding Firm or consider these tips for making the right selection:

Easy to Pronounce

Your Company name should be easy to remember and easy to pronounce for your prospective clients. This can be achieved by selecting a name with less syllables.

Something Meaningful

Your Company name should connect your product and your overall company environment/Industry. For Example, a company name should be feminine for a beauty company targeting women.

Competitive Names

Try to Create a Differentiate your company name from your competitors and other players in your market. Analyze them and don’t copy them.

Go International

Unless your product is only for local market, Always think global. Localize name can hinder you in the long run from achieving your goals and progress.

Avoid Law issues:

Always tray to avoid law suits unless you want to gain some fame and free publicity in local news.

Branding Professionals:

There are many naming and branding agencies who can help you in finding the perfect brand name for your company and product. It’s best to ask them for help if you really want to grow your business.